![]() Your headline may be the single most important content on your one-sheet. What do you want the outcome of this one-sheet to be? An increase in consultation requests? More awareness about your products? Additional strategic partnerships? More email subscribers? Setting a clear goal will help you determine what content you need to include. If you start by creating a strong goal, your one-sheet will be positioned to be successful in the long run. ![]() The most important element of creating a useful one-sheet is to have a specific goal in mind. Here are six things you need to include when creating a one-sheet. This marketing piece gives business owners the focus they need to create a marketing piece that is goal-oriented and centered on answering their customers' questions. Over the last few years, we have received a lot of interest in one-sheets. What should a successful one-sheet include? Your one-sheet can be used to capture more clients, to show current clients the variety of services you offer, and as a tool for referral partners when they recommend you. A one-sheet is a tool designed specifically to spark potential clients’ interests through a message that is clear, focused, and concise. If you sell multiple products, you would create a one-sheet for each product. Think of a one-sheet as a snapshot of a particular part of your business that includes the most relevant and valuable information for a specific target audience.Ī one-sheet is not meant to summarize all of your services, but instead to highlight one focused part of your business. ![]() A one-sheet is a single-page document that showcases a specific product or service with the goal of promotion. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |